Grow Your Twitter Account – If you run a business (big or small) as an entrepreneur or as a corporation, you will undoubtedly believe that more followers on Social media, if converted well, can lead to more traffic and undoubtedly more cash. If you have a thousand followers and you don’t get any cash from them, then I think it is time to change your dance steps cos the music has changed.
We’ll be focusing solely on Twitter, though some steps here can be applied in other social media. Apart from milking traffic from Twitter, having massive followers can help establish you or your brand as a credible and authoritative one. Twitter has got over 330 million users, imagine having a bite from that amount combined with other social media accounts you have, now stop imagining and come back to reality. There is positive and negative ways to Grow Your Twitter Account.
Positive Way To Grow Your Twitter Account
Below is the quick approach to boost your Twitter followers as a newbie.
1. Tweak Your Profile.
The first thing to do is to edit your profile, and you might want to update your profile with your current skills, a more recent and beautifully crafted picture, new relationships with people and businesses, etc. Each aspect should be done differently from others.
The more amazing and outstanding your profile is, the better your chances of converting prospective clients. This is because one of the first things we do when we want to relate with a business or even accept a new friend request is to check the profile and see if it resonates with us. While looking at your profile, your picture decides if the person gets to look further or turn back. It is also one of the things displayed once you tweet.
2. Twitter now uses a circular picture.
Use a picture that perfectly depicts you or your brand; the most important thing about you should be visible in the picture. For example, if you’re a wristwatch brand, and you want to take a picture with one of your wristwatches, you shouldn’t take a professional picture where the wristwatch isn’t clear enough or at worse doesn’t display at all.
You also wouldn’t want your brand logo to display just a part of it, how would you feel if you were looking at a Samsung logo, and seeing just SAM?. It can be a turn-off. Your picture shouldn’t be larger than 400px by 400px square.
A great and well-crafted picture says a lot about your logo and brand.
3. The Bio
Immediately after your profile picture comes the bio. This is where you are expected to use not more than 160 characters to describe your brand or business.
Your profile does basically two things:
(i) What your business stands for, and
(ii) What they stand to gain if they follow you.
Your bio can be searched, which is why you need to make it appealing. Other things you might want to include in your bio are your website if you have any, location and a phone number (optional) as some people might easily abuse it, and call you interminably.
Use related keywords for your brand. Example Sony’s PlayStation.
You can use hashtags to drive home a message like CNN
B) Header Image. The recommended size is 1500px by 500px.
If you are a bit lost finding the right fit, use Canva. Either through their website or their mobile app, and it is free. You can search for a specific template or browse by category.
- Generate Attention From Your Followers. Having a tremendous amount of followers is great, but having followers who engage and consume your content and still want more is much better.
1.incite-group.com made a post showing that there’s no relationship between the number of followers and engagement.
Here’s the deal, creating a value-filled content generates engagement as followers consume it, and impulsively they want others to enjoy what they just enjoyed by sharing it across, and their followers engage with it and become interested in knowing more, they now want to have direct access and there comes more followership.
Don’t just stop at them engaging with your content, reply to their comment, and make them feel like you care. Please do care, don’t fake it cos with time they’ll be able to see through your smokescreen. There are ways of engaging your audience:
i) Respond to comments and mentions. Whenever you’re alerted of a mention or comment, look into it. If it needs a comment, give them one or a quick response do it, and do it timely.
ii) Direct messages. If there’s an issue at your end or at the end of your audience, like app misbehaving, or recent complaints on your services. Send them a direct message and help them resolve it as peacefully, calmly or stress-free as you can. Don’t allow them to notice any anger in your typing even if they are at fault, as this might set you up for failure.
iii) Live chats. A good way to Grow Your Twitter Account – Like and retweet other people’s posts as this go on to build relationships. When retweeting other people’s posts, use the hashtag so that others can tag along, and if you’re sending a direct message, don’t use a hashtag.
You can make your chats more lively by using some tools like Tweetchat, tchat.io, and Twchat. You can use Twubs even with a free account to access live Twitter chat directory. You can also add your own live chats here.
- Stay active. Consistency is the key, pursue it. It wouldn’t make sense if you’ve got a great profile, engaging content, reply to comments, but you only post once in two months or in a long while.
On Twitter, you shouldn’t post once a day or any time you feel like because this could cost you your followers. It is advisable to post about 15, tweets a day, be it personal content, quotes from others, etc.
Schedule your posts for daily, weekly, and monthly routines. Use a tool like IFTTT to aid you. Your daily routine should not be short of replying to direct messages & mentions and even comments, following and unfollowing some users, etc. Focus on your marketing strategy weekly. Monthly, focus on the bigger picture.
4. Content value.
Make sure your content is value-filled, users hate salespeople, they hate to be sold. Package your content with enough value, and leave them hungry for more. Value filled contents lead to likes, comments, shares and more followers. This creates more brand awareness, loyalty, and authority.
Content varies from brands, and they include but not limited to, infographics, educational (informative), inspirational, entertainment, interactive, promotional, etc.
5. Pin the right Tweet.
Pinning a tweet is also one of the things you can do in your profile, as it places that tweet in a place of attention when users visit your profile.
Only post tweets that did exceptionally well. You can pin promotional tweets, but you can unpin them when it is over. Pin tweets with CTA (Call To Action).
6. Link it up. Link your Twitter account to your website(s), other social media platforms, etc.
Since a lot of traffic is generated from social media, it wouldn’t hurt a fly to tap into it. Some users can check your social media profiles across the ones you listed to confirm how valuable, and legit you are before making a purchase.
Giving them a go-ahead order knowing fully well that you’ve got nothing to hide embeds your brand at the back of their minds for future purchases and referrals.
Don’t abuse any of the strategies, and don’t just create content value with a means of cashing out if you’re running a business. Curating content can be overwhelming, so, I don’t see any reason why you shouldn’t be paid. Value first, then the money.