Social media reporting is vital for many social media managers who would like to rule the marketing world. However, not many marketers know how to do it right – they often do not understand the metrics or have no idea how to draw any conclusions from them.
This has become a problem since we are now surrounded by a lot of data, and clients definitely want to know everything that is going on with their social media communication.
Having a reliable social media reporting tool seems to be a necessity then. However, if you have never used one before, choosing the right social media reporting software for your business can be tricky. What should you take into consideration when selecting the best tool for your needs? Let’s check it out.
A social media reporting tool has to be intuitive
You need to bear in mind that it is likely for a social media reporting tool to be used by many people besides yourself – colleagues or even sometimes your clients too – and hence it is essential to test out a tool for long enough to decide whether you like using it or not.
One of the most common mistakes in terms of selecting social media tools for reporting is choosing a tool far too quickly and regretting the decision afterwards. Many social media reporting tools offer a free trial, in which case you have no excuses not to try them out first.
The solution you choose should be user-friendly and easy for onboarding for every member of your team. If something does not click, it is better to keep looking for some alternatives than to stick with the one you have, but end up struggling to use it.
Look at all the features
Are you actually looking for a social media reporting tool only, or you would like to have a more complex tool? Some tools on the market offer more advanced features, including social media scheduling or the ability to curate community management.
With such a tool (NapoleonCat)is one of the most comprehensive social media tools on the market), it is much easier to manage social media profiles in general. While the tool takes care of your statistics and reporting, it also contributes towards hassle-free social media planning or a social inbox for managing requests. You can have all the features you need in just one tool instead of using numerous applications for social media purposes.
Read reviews about social media reporting software
Reviews and opinions, as well as testimonials, can really help make up your mind when it comes to selecting the right social media reporting tool.
However, while you should take these into consideration before making the final choice, you should not regard them as the only indicators. Choose a few tools and check how they are rated. Then, visit their websites and double-check the list of features.
The last stage should be to sign up for a few trials and try the tools out for yourself. Then, after a few days, you should be good to go and ready to make a final decision about which social media reporting tool to choose.
A social media reporting tool does not have to cost a fortune
One of the reasons for not using social media reporting tools by marketers is the constant fear of pricing. However, social media reporting tools do not have to be expensive at all.
What is more, you should consider this kind of expense as an investment, since it helps you save a lot of time in the long run. Even if spending quite a few bucks a month can be terrifying at first, you will quickly see the difference in your performance and style of reporting.
Remember that a social media reporting tool is there to help evaluate your social media marketing performance. They are not some made-up numbers, they genuinely reflect whether your strategy works well or rather does not deliver as hoped.
Therefore, choosing the right tool for social media reporting is crucial if you actually care about your statistics and results for your clients, and we guess that you really do.