How to Use Semrush for Keyword Research : A Complete User Guide

Do you need targeted traffic for your online business to make more sales without spending on Google ads? If your response is “YES”, then, you need to learn how to do keyword research. We do keyword research every day without knowing. But I will analyze it for you in this guide.

It’s possible that you search for “how to use Semrush for keyword research” using your favourite search engine before you land on this page.

“How to use Semrush for keyword research” is a keyword you type into the search engine.

If you had typed Semrush review you will probably not land on this page before the SERP result will focus on articles that talked about Semrush review.

The purpose of entering a specific term in a search is to streamline your search engine result to what you need instead of going through the entire result in your favourite search engine database.

So, the intent is to have a confined result instead of general or random results on your search term.

Therefore, you need to enter a search term to have a confined result.

You are an entrepreneur that wants to make more sales on your products and services you need to understand how to do keyword research.

With that, you will be able to attract potential customers to your page, make more sales and even boost your email list.

Therefore, since you want to know how to do SEO with Semrush for a keyword and rank in search, we will share our knowledge on how we were able to attract over 500,000 search engine visitors in the last 360 days to our websites.How to use Semrush to do SEO

I have been able to gather over 600,000 search traffic and 902,044 pageviews in the last 1 year to this blog with the technique I am about to share with you.

So, on average I have about 1,600 search visits (96% from Google) daily doing keyword research using SEO tools.

Therefore, I will share with you in this article all the tactics I use to receive that huge traffic from Google by doing simple keyword research with the Semrush SEO tool.

Note: Semrush is a paid tool but you can start with 7 day free trial for free. You can also cancel your Semrush free trial subscription at any time.

Check out this exclusive guide on Semrush Free Trial: Get Semrush Pro or Guru Account for Free for 30 Days

Note: I will assume you have gotten a Semrush free trial account or a Semrush account to do this keyword research.

Please take your time to go through our affiliate disclosure.

What is Semrush

In simple language –  Semrush is search engines’ all-around optimization tool. Semrush started in 2008 and since then it has become one of the best keyword research tool, backlink analyzing tool, link-building identifier, and a lot more to talk about this tool.

With Semrush you can easily determine whether you can rank for a keyword or not. It shows whether a keyword is easy to rank for or it’s possible. The tool also tells you if you cannot rank for a particular keyword.

The tool describes each keyword’s difficulty level with a range of numbers so that when a keyword falls into the range you’ll quickly know whether you should start optimizing for it or not.

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How to do Keyword Research on Semrush

These ranges describe the level of how difficult a keyword is when analyzing. So, when you are analyzing your keyword you should know where and what to look for in terms of difficulty. Otherwise, your article will struggle to rank in search engines with popular blogs with high DA.

How to Use Semrush for Keyword Research

Semrush provides different options that can be used to do your keyword research. All these options can be combined to analyse your keyword and you could use one out of the tools.

The following is the list of options available in the Semrush SEO tools that you can use to do your keyword research.

  1. Keyword Gap
  2. Keyword Overview
  3. Keyword Magic Tool (This shows KD, intent, volume, CPC, and a lot more. So it’s my favourite when it comes to how to use the Semrush SEO tool.)

Find a List of keywords a Website is Ranking For

Semrush SEO tool lets you find the list of keywords a particular website is ranking for, see the difficulty level, monthly search volume, CPC, and search intent of the keywords, and even dig deeper to see the total number of keywords each of the articles are ranking for.

So, if you have a particular site you want to monitor and see what the website is ranking for you can just go to Semrush type the URL and boom – you will see the ranking keywords in different locations.

Following the steps below will teach you how to find the list of keywords a website is ranking for.

Go to Semrush and sign in with your email and password. You can start with a free trial.Sign into your Semrush Account

Enter the domain name you want to analyze in the search box and click on the search button. Select  “Organic Research”  on the left side of the page.

You will have access to information such as overviews, positions, position changes, competitors, pages, and subdomains. And under each of the options, you have access to different information. We will stick to Overview to be able to analyze the list of keywords the domain is ranking for.

Semrush Organic Overview

Scroll down to see the domain “Top Organic Keywords, “Top Position Changes (New, Lost, Improve, and Declined), and Keywords by intent (information, navigation, commercial, and transaction). You will also see top pages, main organic competitors, top subdomains, competitive positioning map, and SERP features.

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Domain top organic research

Click on “View all organic keywords” under “Top Organic Keywords.” You will see the total number the website is ranking for. You will see the total number of keywords the site is ranking for to use semrush for keyword research

You will see all the keywords the domain name is ranking for and their difficulty level. And here, you will be able to sort the keywords based on position, volume, KD (keywords difficulties), search intent, SERP features, and advanced filters.

Each of these options works in different ways. You can filter unwanted and wanted terms in your keywords, remove particular keyword lengths, and do all sorts with these options.How to filter semrush keywords

It’s time to do your SEO and remove a list of keywords you can possibly rank for as a beginner.

Click on “Volume” and choose the volume range of the keyword to display. I’d go for 200 as the minimum here and the maximum to be 1000. In the KD – you need to choose between very easy and easy if you are a beginner. You can go for possible if your domain rating is good enough. At the moment, I won’t advise you to focus on possible to very difficult keyword levels.

If you have a predefined search intent you need to select it by clicking on “Intent” in the drop menu and choosing it.Filter search result

Since I prefer to compete for longtail keywords I will remove all the short tails from the keywords. To do this – Click on the “Advanced Filter” column, choose “Keywords“, select “Words count“, select “Greater than” input 4 and click on the “Apply” button.How to filter SEO keyword research

Recommended: How to Analyze Keywords using Semrush Free Trial

It’s time to export your keywords. Click on “Export” and choose the “Format” to download a copy of all the keywords to your device.

How to Use Semrush for Keyword Research


You have just downloaded the list of all keywords the particular domain is ranking for. All you need to do now is to come up with an in-depth and help content to compete in the search engine.

How to Use Semrush to Find Low Keyword Difficulty

I mostly use this when I have a particular keyword in mind or when I research for a niche site. Before you pick a keyword for your next article you need to examine it and see if you can rank for it. Or if the keyword has a reasonable monthly search volume.

Therefore, here I will analyse how you can use Semrush to find keywords with low keyword difficult and you can easily compete for it.

Go to Semrush and login to your Semrush free trial account (worth $119.95). If you have a Semrush account there is no need to start a free trial.

Enter the “Keyword” you want to analyze to measure its difficulty level and hit the search button.Enter your keywords

Scroll down to Keywords variation and click on “view all keywords.” You will see the total number of keyword’s variation that you can sort to analyze how difficult they are.View all Semrush keywords

This will redirect you to the Semrush SEO tool keyword magic tool. For broad match reset ensure “Broad Match” is selected. Click on the KD%, enter 0 and 39 inot the custom range and click “Apply.” This will remove all keywords variation with KD higher than 39.

Click on “Volume” and set the range to “200” and “3000” since we up our keyword difficult level from 0 to 29 to 0 to 39. So, we should expect high keywords volume from our result. Semrush keyword difficulty level

You can see now that we have filtered the keyword and remove all the difficult one you cannot easily ranked for. If you make it an obligation and follow these steps to analyze your keyword using Semrush SEO research tool you can easily rank for low keywords within months.

So far, we have discussed how to use Semrush for keyword research and improve your rankings within the short time possible. You can start with the Semrush SEO free trial that offers 7 – 30 days free trial following the guide below.

Semrush Free Trial: Get Semrush Pro or Guru Account for Free for 30 Days

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